What do a Canadian dating app, a tech-fueled education model, and Chelsea Handler have in common?

They tell the story of Goldman Insights.

Goldman Insights was born when Joe Goldman (Director) built a research project for these policy wonks at the Texas Public Policy Foundation (TPPF).

The project started out as a small online survey, but soon they wanted more, and more! Before we knew it, we were conducting the largest quantitative and qualitative study on the career and financial outcomes of graduates of competency-based education programs in the United States.  

The feat before us was daunting, but using creative messaging, bridge building, and research know-how, we grew our team and proceeded with building surveys and conducting interviews.

Things were going just fine until one day, Joe had a crazy idea totally out of left field...


"Wouldn't it be great if there was a dating site for Americans to date Canadians to escape Trump?"

"Maple Match makes it easy for Americans to find the ideal Canadian partner to save them from the unfathomable horror of a Trump presidency."

Joe worked with some friends and decided to put together a landing page to see if he could generate any interest.

Thirty minutes later, the pre-launch landing page went live in mid-April 2016.

On May 1, Maple Match had a waitlist more than 1,000 people long. And then Buzzfeed heard about it.

By May 10, that waitlist was 20,000 strong. 

Over the next year, Maple Match was featured on local stations, CNN, Fox News, and news outlets around the globe.

Email engagement statistics were off the charts. Unsolicited job applications were flowing in.

 

We sold $22,000 worth of T-shirts in a month to fund the development of the iOS app

Chelsea Handler loved the idea so much that she used us to help her find a Canadian match.

We coined terms like "mapley goodness" that became synonymous with Maple Match's brand.

...but turning a profit seemed impossible...until we realized something:

What if our superpower wasn't running a dating app, but it was building the brand that everyone fell in love with?


Since then, we've completed our research with TPPF, and we've helped other organizations and companies redefine their messaging and mission. With our research background and entreprenuerial spirit, we build rigorous research to test the efficacy of our work and how we can make it even better.

The art and science of messaging.

 
Goldman Insights Small.png